Install
Please confirm you are human
This browser or connection looks automated. Press and continuously hold the control for 3 seconds to enable Google-hosted web results and, when separately allowed, AI-assisted answers.
A successful check enables 100 search requests. Interactive access does not authorize scraping, systematic collection, or reuse of search output.
News
SBJ Unpacks: IndyCar eyeing an event strategy
11+ hour, 50+ min ago (1779+ words) Tonight in Unpacks: The Freedom 250 Grand Prix was a success for IndyCar and Fox Sports, and the clear lesson moving forward is that the series needs more big events to draw in brands, fans and viewership, writes SBJ’s Adam Stern....
SBJ 360: D.C. race a major moment for IndyCar
1+ week, 5+ day ago (412+ words) Good afternoon, here’s what we’re following at SBJ Today: Start your morning with Buzzcast with Josh Carpenter: Thoughts on the U.S. Open; Scott O’Neil sets the table for LIV 2.0; another twist in the Lakers sale saga. Listen >> Sunday’s IndyCar…...
SBJ Marketing: IndyCar’s capital opportunity
1+ week, 6+ day ago (680+ words) Howdy! Jason Wilson here again while Terry Lefton enjoys his vacation. This evening, we have some intriguing brand strategy and business lessons from this week’s magazine. I’m especially intrigued with the IndyCar Freedom 250 Grand Prix of Washington, D.C. Regardless…...
Fox Sports to air 35 women’s college volleyball matches this season
2+ week, 1+ day ago (26+ words) Sports Business Journal Fox Sports to air 35 womenâs college volleyball matches this season...
How MLB worked with FIFA to capitalize on World Cup
1+ mon, 1+ week ago (406+ words) MLB CMO Uzma Rawn Dowler said the league viewed the FIFA World Cup coming to the U.S. as an opportunity, not a threat. “Why would we not want to capitalize on the audience that is here in our clubs’ backyards to…...
Inside the building that powered the World Cup
1+ mon, 1+ week ago (884+ words) One of the most important venues of the 2026 FIFA World Cup never hosted a single fan. Buried inside a construction zone in downtown Dallas, the International Broadcast Center was the tournament’s unseen control room. The 500,000-square-foot hub was where every…...
North Texas earns high marks as World Cup hosting duties end
1+ mon, 2+ week ago (412+ words) Sports Business Journal North Texas earns high marks as World Cup hosting duties end Tuesdayâs Spain-France World Cup semifinal match at Dallas Stadium marked the end of North Texasâ hosting duties as the stadium drew 631,843 fans over the course…...
SBJ Unpacks: World Cup has Dallas-Fort Worth wanting more
1+ mon, 2+ week ago (1397+ words) Tonight in Unpacks: With Spain’s semifinal win over France on Tuesday, Dallas Stadium has wrapped up its World Cup run. But North Texas officials imagine that the region could become a hotbed for big-time soccer events, reports SBJ’s Irving Mejia-Hilario....
World Cup success leaves DFW with greater soccer ambitions
1+ mon, 2+ week ago (576+ words) Fred Ortiz, global director of sports and entertainment for HKS Architects, said the World Cup has largely validated how AT&T Stadium was originally conceived, with no major operational misses surfacing as the tournament went on. He said the venue…...
North Texas wrapping up World Cup hosting as it sets sights on next events
1+ mon, 2+ week ago (540+ words) Sports Business Journal North Texas wrapping up World Cup hosting as it sets sights on next events The eight World Cup games played in Arlington over the past 30 days âhave crescendoed to this momentousâ occasion: Tuesdayâs semifinal match…...